01Introduction
RecipeBox AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application and this website.
In plain English: your recipes belong to you. We don't sell your data, we don't show you ads inside the app, and we collect only what's needed to make the app work. We do advertise RecipeBox AI elsewhere, and this website measures how those ads perform — see Cookies & website tracking.
02Information we collect
Information you provide
- Account information. Email address and password when you create an account.
- Recipe data. Recipes you save, create, or import into the app.
- User preferences. Dietary preferences, tags, and customization settings.
Automatically collected
- Usage data. How you interact with the app — features used, time spent.
- Device information. Device type and operating system version.
- Crash reports. Technical error data to improve stability.
03How we use your information
- Provide and maintain the RecipeBox AI service.
- Sync your recipes across your devices.
- Generate AI-powered nutrition insights and recipe transformations.
- Improve app functionality and user experience.
- Send important service-related notifications.
04Data storage & security
Your data is stored securely using industry-standard encryption. Recipe data is synced via Supabase, a secure cloud database platform. We implement appropriate technical and organisational measures to protect your personal information.
05Third-party services
We use the following services to operate the app and this website. Each is governed by its own privacy policy. The last two run on the website only, never in the app, and only if you consent.
06Cookies & website tracking
The RecipeBox AI app does not use cookies. This website uses three advertising measurement tools — the Meta pixel, the TikTok pixel and the Google Ads tag — so we can tell whether the ads we pay for are reaching people who actually want a recipe app. They record that a page was viewed and whether the App Store or Google Play button was clicked.
Meta and TikTok do not load until you allow it. If you're in the UK, EU, EEA or Switzerland we ask first: until you choose Accept, those scripts are never downloaded, no cookie is set, and nothing is sent to Meta or TikTok. Choosing Decline leaves them unloaded entirely. We ask again after 180 days.
Google Ads works differently, and we want to be straight about it. The Google tag does load on every visit — but until you consent it runs in a cookie-free mode: it sets no cookie, stores no identifier on your device, and cannot recognise you on a later visit or on another site. What it sends is an anonymous, aggregate signal that a visit happened. If you choose Accept, it switches to its normal mode and may then set the cookie listed below. If you choose Decline, it stays cookie-free for good.
Outside those regions all three tools run in their normal mode by default. You can block any of them at any time with your browser's cookie or tracking-protection settings, or by using its "do not track" / private browsing mode.
We never share your recipes, your email address, or your account details with any of these companies. They receive only the fact that an anonymous browser visited a page or clicked a store link.
What gets stored
- _fbp — set by Meta. Distinguishes one browser from another so a click can be matched to an ad.
- _ttp, _tt_enable_cookie, ttcsid — set by TikTok, for the same purpose.
- _gcl_au — set by Google Ads to attribute a store-link click to the ad that brought you here. Set only if you accept; in the cookie-free mode described above, Google stores nothing on your device.
- rbai-consent — set by us, in your browser's local storage rather than a cookie. It records only whether you accepted or declined, so we don't ask you on every page. It is stored whichever way you answer, and it is never sent anywhere.
To withdraw consent, clear this site's cookies and site data in your browser; the prompt will appear again on your next visit.
07Your rights
You're always in control of your data. From the app settings you can:
Access your data
See everything we hold on you in one place.
Export your recipes
Download a copy of your full recipe library.
Delete your account
Wipe your account and all associated data.
Opt out
Turn off non-essential data collection at any time.
08Data retention
We retain your data as long as your account is active. You can delete your account at any time from the app settings — all personal data is removed from our servers within 30 days.
09Children's privacy
RecipeBox AI is not intended for children under 13. We do not knowingly collect personal information from children under 13.
10Changes to this policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy in the app and updating the "Last updated" date at the top of this page.
11Contact us
If you have any questions about this Privacy Policy or how we handle your data, get in touch.
Questions about your privacy?
We answer every email — usually within a day or two.